My journey began in the vibrant heart of Berlin. I immersed myself in the dynamic world of my beloved mothership, Publicis Razorfish, starting as a humble intern and eventually delving into the realm of art direction for renowned brands like McDonald's and Audi. It was here that I honed my skills in craft, storytelling, and resilience, navigating through the challenges of a rapidly evolving industry.

Collaborating with top talent has taught me the value of embracing discomfort. From self-teaching coding in the early days of my career  (not successfully by the way) to leading skilled creative teams serving complex global brands, the journey has been transformative. While my work has garnered industry recognition, the true reward is learning from diverse partners and elevating others to success. After all, working with inspiring individuals is the most fulfilling aspect of my career.

After bidding farewell to my beloved Berlin, I shifted my attention to the serene harbour views of Hamburg. There, I embraced the role of a freelance Art Director, taking on assignments with various independent agencies such as Scholz and Friends, Leo Burnett in Frankfurt, and Oddity. Each experience served as a journey of personal and professional growth, illustrating that innovative creativity is a valuable asset in the business world. These experiences taught me the importance of independent thought, the essence of building from the ground up, and the necessity of carrying out tasks with excellence, whether they were playful or profound.

Collaborating with esteemed brands like Disney, Samsung, Marlboro, Opel, Catrice Cosmetics, and others propelled me into roles as a Senior Art Director and eventually a Creative Director. I am forever thankful to those who guided me and imparted their knowledge and skills. Learning from industry leaders has instilled a sense of pride in my work while keeping me grounded in humility and kindness, always mindful of my origins.

Back to Berlin, I became a formative Senior Art Director of the team at Dayone Berlin that expanded the in-house creative department Dayone Dias, which today is a home of the most talented creatives, producers, and managers. During my time there, I had the honour of working with prestigious clients such as Audi, Coca-Cola, Volkswagen, and Deutsche Bahn.

I bring now to the table over 16 years of invaluable experience in the digital realm, having had the privilege of collaborating with esteemed agencies such as Publicis Razorfish, Scholz & Friends, Leo Burnett, Antoni, UDG, Dayone, Oddity and more. Working with prominent multinational clients like Audi, Mercedes, Volkswagen, Disney, Opel, Samsung, L’Oréal, MTV, McDonald’s, Kia, Axe, O2, Mondeleze, Philip Morris, Base, eBay and more - she had been busy.

I currently find myself nestled in the captivating beauty of Vancouver Island. Today I'm working with the team at Kelland Ventures, reimagining the future of business development. I remain as relentlessly curious about the next big thing as ever.