While people love taking pictures of themselves aka Selfies, we wanted to make use of animated GIFs that would have a unique appeal and be very fashionable.
By focusing on the demographic of individuals aged 16 to 35, we strategically aligned a product with the unique insights gleaned from this specific target group. The result: cinematic Gifs that would highlight the moving hairstyle in every selfie
To bring the idea to the streets, we translated movement, texture and moldable hair into a unique mobile application that enabled everyone to create cinematic GIFs of themselves. The whole campaign was accompanied by TVCs, OOH and print ads.
The inclusion of a social media contest, especially through the innovative use of gifs for sharing, contributed to early success within the evolving landscape of social media.
The incorporation of a social media contest involving innovative profile gifs involved encouraged users to create and share animated images related the #TXT campaign. This was a way to engage and interact with the audience while also promoting the brand in a creative and shareable manner.
In my role as Senior Art Director, I spearheaded the process of transforming initial wireframes and preliminary visual concepts into an adaptable, fully responsive design. Collaborating closely with the conceptual and technical teams, I successfully ironed out any remaining issues and facilitated the realization of a multi-faceted web special and app.